New York, NY – Bloom Equity Partners ("Bloom Equity"), a leading New York City-based private equity firm focused on software, technology, and tech-enabled business services, today announced the definitive agreement to sell Viostream, a leading provider of secure, live streaming and on-demand video software solutions, to Banyan Software. Viostream’s enterprise-grade software empowers government entities and large corporations with a highly scalable video content management and streaming platform.
"We are proud to have supported Viostream’s growth as a leading enterprise video solution and to celebrate the many successes achieved during our partnership by this sale to Banyan Software. Over a few short years, we worked closely with the management team to accelerate their development of a world class product and organization that will provide innovative video streaming tools for many years to come." said Bart Macdonald, Managing Partner of Bloom Equity Partners.
Paul Vecchiato, General Manager of Viostream, expressed his thoughts on the acquisition: “Partnering with Bloom Equity has been instrumental in Viostream's successful realization of a strategic exit. Their industry expertise and highly collaborative approach provided invaluable strategic counsel, helping us scale our technology platform and advance a robust go-to-market strategy. Bloom Equity was a true partner in advancing our product vision and empowering our team.”
During Bloom Equity’s ownership Viostream also improved its financial performance meaningfully by leveraging Bloom’s proprietary value creation process, laying the groundwork for targeted growth and operational efficiency. A comprehensive rebranding effort and subsequent relaunch of the website led to significant enhancements in funnel conversion, driving more potential customers through the sales process, while a thorough review of competitive pricing and packaging led Viostream to revamp its offerings to be more competitive, attracting a broader customer base. The development of engaging content fueled organic lead generation, creating a sustainable marketing flywheel, and an overhaul of sales materials ensured that the sales team had compelling, up-to-date resources to close deals effectively.
Bloom Equity successfully navigated a difficult economic environment and is pleased to provide strong returns to investors.
About Bloom Equity Partners
Bloom Equity Partners is a leading technology-focused private equity firm headquartered in New York City, currently deploying capital from Bloom Equity Partners Fund I. Bloom leverages decades of investing and operating experience to rapidly unlock transformational growth in its portfolio companies to deliver superior returns to its investment partners and management teams. Investing exclusively in lower-middle market software and tech-enabled business services companies, Bloom seeks to partner closely with founders and management teams, by providing expansion capital and operational resources to unlock their businesses growth potential.
About Viostream
Founded in 2002, Viostream offers a highly secure, scalable video content management and streaming platform. The comprehensive, secure and mission-critical software suite is designed specifically for government and large corporations. For more information, visit viostream.com.
Contact: IR@Bloomequitypartners.com